A market is a named geographic set you use to scope sub-agencies and to price their sales. Markets come in two kinds, on two separate axes: a source market says which country group a sale is made from, and a destination says where your products are. You build them once on the Markets page, then reuse them across sub-agencies, access and distribution rules.
Two axes
To open properties to a market: create the source market here, then select properties under Sales Network > the sub-agency > Access. One sub-agency can include several properties. Follow the illustrated guide.
A market carries exactly one axis. A source market holds countries; a destination holds places. The two never mix on the same market. Even when the names rhyme, a Georgia source market (sales made from Georgia) and a Georgia destination (your Georgian products) are separate rows.
| Axis | Answers | Built from | Example |
|---|---|---|---|
| Source market | The country group a sale is made from, the point of sale. | Countries | CIS = Kazakhstan, Uzbekistan, … |
| Destination | Where your products are located. | Places | Georgia = every property under Georgia |
A destination resolves down its geography: activate Georgia and it covers every property in every region, city and district beneath it. See Location & geography.
Source markets
A source market is the country group a sale is made from, the point of sale. You attach one to each sub-agency, and you use it in distribution rules to charge a market differently ("CIS market +12%").
A country can sit in more than one of your source markets on purpose, a broad CIS and a narrower Central Asia, for example. When the country a sale is made from matches several, the most specific one wins.
Point of sale is the help-text term, not the headline. The screen says source market. "Point of sale" describes what it is, the market the sale originates from, without overloading the word.
Destinations
A destination is where your products sit. You activate destinations on a sub-agency to open the products in them (see Access), and you use them in distribution rules to price by where the product is.
In Market-curated access, destinations open property groups and explicit inclusions add exceptions. Explicit scope opens only included properties; All catalog opens the eligible catalog. Granting one sub-agency access does not revoke another sub-agency's access.
Country group templates
Geographic groups, CIS, Europe, MENA, Gulf, Balkans, look fixed, but they are commercial, not geographic: whether Georgia sits in CIS, or Türkiye in Europe, varies from one operator to the next. So Adrasis ships them as templates you clone, not groups you share.
-
Pick a template
The Country group templates shelf above your markets lists the ready-made groups, each with its default countries.
-
Clone it to your markets
Cloning copies the template's countries into a new market that you own. It is a copy by value, no shared link back to the template.
-
Make it yours
Add or remove countries freely. Your edits never touch the template or any other operator's market.
Clones are independent. Editing your cloned CIS market changes only your copy. The template and every other operator's market are untouched.
Where to next
- Open products to a sub-agency by destination → Access
- Price a market differently → Distribution rules
- Attach a source market to a sub-agency → Sales Network